FaceFunding needed a brand and website to effectively reach their diverse audience groups: donors, athletes, and charities. The goal was to create a welcoming brand that resonated with each group and a simple, informative website to explain their unique non-profit model, which leverages the popularity of athletes to raise funds for various causes.
I developed a warm and approachable brand identity and designed a user-friendly website. The site clearly outlines FaceFunding’s mission and process, making it easy for visitors to understand how they can contribute or benefit. The successful launch has enabled FaceFunding to engage with their target audiences and build strong connections within the community.
