brand + website

Orchard Insights

Orchard Insights ventures "into-the-wild"

Orchard Insights, a leading data analytics firm, needed a cohesive brand identity and a revamped website to effectively communicate their expertise and innovative solutions. Their existing brand lacked distinction, and their website was outdated, failing to engage their target audience of tech-savvy business professionals and decision-makers.

We started with competitive and audience research to realign their core market approach and tone to with their audiences goals and needs. Simultaneously, we explored ways to update the brand visual language, updating graphic approach and typography. We worked with the Orchard team on execution, and since Orchard has seen a major spike in new business.

Explore the site

Role

Brand strategy

Brand design

Web design

Art direction

Team

Sierra Lake

Angie Vuyst

Nick Wright

LaFleur Marketing

Year
2023
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