Orchard Insights ventures "into-the-wild"
Orchard Insights, a leading data analytics firm, needed a cohesive brand identity and a revamped website to effectively communicate their expertise and innovative solutions. Their existing brand lacked distinction, and their website was outdated, failing to engage their target audience of tech-savvy business professionals and decision-makers.
We started with competitive and audience research to realign their core market approach and tone to with their audiences goals and needs. Simultaneously, we explored ways to update the brand visual language, updating graphic approach and typography. We worked with the Orchard team on execution, and since Orchard has seen a major spike in new business.
Brand strategy
Brand design
Web design
Art direction
Sierra Lake
Angie Vuyst
Nick Wright
LaFleur Marketing