Orchard Insights
Orchard Insights ventures "into-the-wild"
Orchard Insights, a leading data analytics firm, needed a cohesive brand identity and a revamped website to effectively communicate their expertise and innovative solutions. Their existing brand lacked distinction, and their website was outdated, failing to engage their target audience of tech-savvy business professionals and decision-makers.
We started with competitive and audience research to realign their core market approach and tone to with their audiences goals and needs. Simultaneously, we explored ways to update the brand visual language, updating graphic approach and typography. We worked with the Orchard team on execution, and since Orchard has seen a major spike in new business.
Process
To address these challenges, we began by developing a comprehensive brand strategy that encapsulated Orchard Insights' commitment to cutting-edge technology and insightful data solutions. The new brand identity featured taking their "in-the-wild" approach and exemplifying it through graphics that feel humanly put together. For the website, we designed a user-friendly interface with intuitive navigation focusing on the different user groups, visually engaging graphics, and concise, impactful content. The redesign process included extensive user research, wireframing, and iterative testing to ensure the final product met the needs of the client and their target audience. The rebranding and website redesign had a profound impact on Orchard Insights. The new brand identity and website not only enhanced their market presence but also significantly improved user engagement. Within the first three months post-launch, Orchard Insights experienced a 40% increase in website traffic and a 25% boost in client inquiries. The fresh, exciting look and seamless user experience positioned Orchard Insights as a forward-thinking leader in the data analytics industry, driving business growth and client satisfaction.
Brand strategy
Brand design
Web design
Art direction
Sierra Lake
Angie Vuyst
Nick Wright
LaFleur Marketing
