Orchard Insights aims to change how brands research and go to market by enabling authentic experimentation with next-generation consumers. The goal of this project was to create a self-serve platform for clients to test multiple ideas at scale, lowering the barrier to entry for behavioral research.
I collaborated with the Orchard team on UX research and product design to develop an accessible, user-friendly platform. It includes templated creative and landing pages, reducing costs and providing rapid results. By leveraging existing technology and minimizing hands-on work, the platform attracts a wider range of customers, including agencies and researchers. Orchard Insights’ credibility in this field further strengthens our market position.
