LaFleur Marketing

LaFleur Marketing needed a refreshed brand to appeal to a broader audience and stand out in the legal industry. Over the course of a year, I collaborated with our writer to strategically evolve the brand, gradually introducing new elements. We transitioned to a lighter, warmer palette with handwritten embellishments, setting ourselves apart in a traditionally conservative market.

Maintaining sophistication with a new serif font and refined tone, we infused sparks of creativity into the brand while ensuring it remained professional. This thoughtful evolution broadened LaFleur’s appeal, enhancing their visual identity and making it more engaging. The rebranding significantly strengthened LaFleur Marketing’s market presence, leading to increased client engagement and a more distinct, adaptable positioning.

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