John Ball Zoo: Habitat Hero
John Ball Zoo’s Habitat Hero program is on a mission to restore and protect habitats through education, awareness and direct action. I had the joy of developing a sub-brand that gives the program its own personality while still feeling part of the zoo family.
Process
The logo literally branches off the main John Ball Zoo mark. It grows a sub-brand that clearly belongs to the family but can also stand on its own, depending on the use. From there, I built a mini brand guide and a set of physical pieces, including stickers, yard signs and seed pack labels. It was a hoot to work with the JBZ team of passionate experts.
Industry
Nonprofit & Community
Team
Nick Wright
Jenna Sims
Courtney Stuart
