brand + collateral + social media
Brand
Collateral
Social Media

WMHCC

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West Michigan Hispanic Chamber of Commerce: Rooted in Connection

For 21 years, the West Michigan Hispanic Chamber of Commerce has brought Hispanic business leaders together across the region. They’re 450+ members strong, creating opportunities and driving progress for the community. I partnered with LaFleur Marketing on a new brand that brings in artistry, color and a bit of fun while staying professional and respectful.

Process

Connection became the through line. The symbol is four interlocking loops that come together to form an H. Each loop stands for one of the chamber’s values: identity, ambition, community and opportunity. We worked closely with the team to get the color right, building a palette rooted in craft and heritage. From there, I built out a full brand guide and applied the system across business cards, letterhead, signage, a social media pack and even an enamel pin concept. Happy to have been able to help with this one!

Industry
Nonprofit & Community
Team

Nick Wright

LaFleur Marketing

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Year
2025
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